Quick Q&A with Aldrian Diaz | Fashion Designer
-What & Who is your brand?
My brand, Aldrian Diaz, is in its very early stages and it is based in New York.
-What is your typical day when running a brand like yours?
As I am just starting out, I spend a lot of my time just trying to get my name out there. I am very active on social media and take any sort of exposure opportunity I can get, working with stylists on various editorial shoots. I just completed showing my first small, capsule collection and now I am going to take my time off from class this summer to develop my next collection.
-As the owner, do you see yourself more on the design side or more on the business side? Or is it pretty much balanced?
One of my goals as a designer is to sort of be on top of all aspects of my brand. I think it is so important for the owner of any company to be aware and to oversee every step the brand makes. At the start of a collection, my tasks are very design based and I really focus on concept and execution. Once the collection is done, I want to take the business side to the next level and really run with it. I’m young and still have so much to learn in this industry, but I feel confident in taking the next necessary steps in blossoming my brand.
-Who are your target consumers & how do you get them to look at your products?
I design for a brave and confident woman who ranges from age 20-40. She runs the meetings, she calls the shots and she takes charge. She’d most likely have a career in a creative field. Even if it's in just one piece, she’s always looking to make a bold statement and she will never be seen wearing a full look more than once. I know that this type of woman is constantly on a mission to seek fresh and contemporary brands that, it’s a passion of hers. I feel that as long they are presented with innovative fashion and new trends, they will find their way to clothes.
-How would you describe yourself as a person & artist?
I like to think of my personality as super strong, I’m very social and love to be in fun, social settings. However, when it comes to my craft, I tend to be the exact opposite. I need to work in a quiet and more private setting, like my preferred spot in my studio at home. This is because I am completely lost to my thoughts when I am creating. I like to begin any project acting almost as a I am building something with a lot of different pieces. Once I get the gist of what I want, I then go in with a fine tooth comb. I have a very particular way of working that’s difficult for me to put into words.
-What made you so interested in becoming a fashion designer & brand owner?
I’ve always dreamt big, ever since I was little. If I ever saw that an opportunity was possible for someone, I’d soon later be dreaming of it happening to me. As soon as I started sketching out dresses for my mom and for my sister, I said to myself that I’m going to be the designer of my own brand one day. Getting to live it now only adds fuel to my passion for it. I love to learn new techniques, design elements, the industry in general, all of it; it’s never ending!
-Do you have a favorite designer who inspires you? Why is that?
At the current moment, John Galliano for Maison Margiela. His latest work is everything to me. I really feel that he is one of the few designers out there that design for the art of it and he stays concept-driven. I know it’s hard in this world of fashion to not always keep business and wearability in mind, so it’s refreshing to see true art in the form of fashion.
-What story are you trying to convey through your designs?
I want my designs to always have an element of edge and drama. It’s important to me that each piece I design is able to be styled in a way that caters to the person wearing it, giving her multiple options and creative freedom.
-Did you ever see yourself to be so successful in establishing a known brand?
I am a firm believer in persistence and drive creating success. I know that as a person, I am extremely goal driven and very persistent; when I want something, I will not rest till I get it. Overtime, I definitely see growth in my brand and can only hope that as long as I work at it, I’ll eventually have a well-known brand in my hands that people can acknowledge and appreciate.
-Tell me about your latest collection. What was your vision when you created it?
‘AGNOSIA’ was a really fun and collection to work on. First off, the word, “agnosia,” literally means the inability to process sensory information. It pulled from this idea of one who is unable to recognize objects, persons, sounds, shapes, smells, etc. and the frustration that must follow. The straitjacket-inspired sleeves are repeated throughout to embody the feeling of 'restriction'. Various letters and phrases are expressed in sign-language embroidery, representing an attempt at communication. The looks are cohesively unsettling in concept, with punches of vibrant color to resemble the ounce of optimism they are forced to have when all odds are up against them.
-To be a designer, you had to undergo a lot of struggles. What was the most difficult obstacle for you when putting together your collection?
I think the hardest part about putting together a collection is dealing with your own self-doubt. I’m sure anyone in the creative arts can attest to how frustrating it can be getting stuck in your own head. What seemed like an amazing idea on paper, may not always translate in the 3D garment, and so I’m constantly changing things around and coming up with solutions for problems I couldn’t predict. This can also be a really fun part of the process, but it’s definitely not easy to have to constantly think ahead of yourself.
-If you could showcase your designs anywhere in the world, where would you start and why?
London Fashion Week; in a heartbeat! Every fashion city has a completely different niche in the industry, and London fashion is what speaks to me the most. I feel like that city showcases the most “underrated” and contemporary brands that bring something else to the table. I swear, I discover a new brand every season!
-Who excites you the most (Celebrity) & why?
Tyra Banks has been and will always be my celebrity icon. I love what she stands for as a person, I love that she is not afraid to break boundaries and I love that she really does it all. If I ever had to opportunity to dress a celebrity of my choosing, I would without question choose Tyra.
-How is your brand different from any other designer brands?
I think what sets me apart from other sportswear designers is I am unafraid to play with unusual shapes, color combinations and techniques. It all goes back to my work process, which is already very different from what I learn in design school. I like to drape unconventionally and get inspired by a certain shape or proportion and figure out how to turn it into something wearable.
-What are your world-dominating goals?
My goal has always been to start my brand at a really young age, and that is what I am doing. I want to show the world that someone who may not have been on this earth for a very long time has a fresh and distinct point of view. I am going to hustle for the next few years and hopefully be recognized as a serious designer sooner or later. As soon as I have the resources, my long-term goal would be to show at NYFW seasonally and be a regular. While that all happens, I want to build a strong reputation. I want people to respect the art of fashion more and I hope that my brand can inspire people and be more than just the clothes on their backs.