Robin Meason: Fashion’s Cool Collaborator
By: Lakecia Hammond
Robin Meason is the maker of Ritual Projects PR. Meason has contributed to a vast collection of art, photography, film and fashion projects. Robin has been featured in Vice, High Snobiety, Wallpaper* and Fantastic Man. Now situated in Paris, Robin Meason continues to be the critical deviser for brands on an international scale.
In this exclusive interview, which first appeared in the pages of the 12th issue of ODDA Magazine, Robin talks about her favorite creative projects, her love of fashion collaborations and what you might find on her brouser history.
Q: You’ve worked in fashion, photography and film. Tell us about the most rewarding project you’ve embarked on.
A: Introducing an unknown brand to the world and watching it grow into a success. Seeing the way press write about it and stylists use it in editorials is always a new discovery, but to see someone in the streets wearing the brand is the biggest satisfaction. It’s what my press work is all about it at the end of the day; getting the consumer to know about the brand and giving them the desire to go and buy it.
Q: You grew up in Texas living in small towns, how did you end up in Paris ?
A: In my junior year of high school there was a foreign exchange student from Austria who I became friends with. We kept in touch when she left Texas and she said I should visit her in Paris when I get the chance. When I graduated from high school, I did just that and fell in love with the city. I was fascinated by this place where everything around me was the opposite of what I had around me in Texas. When I came back home from this journey, I made it my goal to live in Paris regardless of what I would do at first. So, in college, I studied International Studies and minored in French and one month after graduating from college I moved to Paris to find a new life.
Q: At an early age, you found fashion to be a means for self-expression. Would you consider this your favorite field to work within?
A: I love the fact that fashion can give be a medium of self-expression and an avenue to individuality. I fell into this industry and enjoy that it involves other creative fields as well.
Q: What is your advice to those who want to find harmony in their creative endeavors and making a living?
A: Believe in what you are doing. I need to believe in the brands and projects I’m working on or else I couldn’t do it. I give my heart and soul to what I do.
Q: Tell us about your workspace. Describe your typical day-to-day environment.
A: Near the Canal Saint Martin, hidden from the street, you find RITUAL PROJECTS. There’s not a lot of décorations besides some crystals, a cactus, a photograph by CG Watkins of the L.A. sky and a wall covered in the magazines we have publications in. The office is on 2 levels. Ground floor: the office space with computers where we do all of the shipments. As we cover global press for our clients, the ambiance can be pretty intense here, especially at the end of the day with the general FedEx stress of getting the pieces out all over the world. The upper-level showroom space is like a big closet with a terrace that gives a more peaceful organic vibe to the office space.
Q: Many would call Ritual Projects a pioneer for international collaborations in the fields of art, music and more but tell us how your Ritual Projects differs from competitors.
A: I don’t really spend time sizing up the competition which is probably not a smart move as a business owner. I can say that I personalize everything I do so I can imagine in this case RITUAL PROJECTS has something authentic that would make it differ.
Q: What is your style profile and what’s something you leave with every project?
A: I personalize everything I do.
Q: How do you stress the importance of branding and selecting a niche to a client?
A: Everyone has their own story, their family, where they come from, studied, etc. I ask these questions to the designers I work with because it’s important to have your own story. I tell them this is what the press want to know where their designs came from, the background, inspirations, etc. They are all unique in their own way.
Q: If we took a look at your browser history, what would we find? Who or what inspires you?
A: The period that I’m most inspired by is actually 1975-1985 in NYC.
Q: Tell us about one bucket list career move you can’t leave earth without trying.
A: That’s a hard one, maybe helping to create a festival that would feature the fields of fashion, music and art.