DZHUS AUTUMN / WINTER 2017
DZHUS is a conceptual womenswear brand launched in 2010 by Ukrainian designer and stylist Irina Dzhus.
Avant-garde yet utilitarian, DZHUS is known for innovative cut, multifunctional transformer garments and industrial-inspired aesthetics. Inspired by the complex structure of the ambient, Irina Dzhus generates unique experimental constructions.
DZHUS’ lines have been presented during Paris Fashion Week, International Fashion Showcase in London, Ukrainian Fashion Week, Helsinki Fashion Week, Mercedes-Benz Kiev Fashion Days and “Designblok” Prague Design and Fashion Week.
Short-listed for the International Woolmark Prize in 2015, DZHUS vegetarian-friendly clothing is stocked at concept stores in the USA, Austria, Japan, China, Australia, UAE, Saudi Arabia and Ukraine and sold online worldwide.
DZHUS’ customer is an independent intellectual in search of the perfect shell for her unique inner world.
The brand has been featured in the top international media: Vogue, Dazed&Confused, Harper's Bazaar, Marie Claire, Elle, Elle Decoration, Cosmopolitan, L’Officiel, Noi.Se, Dash, Remark, Status, Jute, Giuseppina, Lucy's, Dezeen.com and many more.
AW17 CONCEPT: TECTONIC
DZHUS Autumn/Winter 2017 line, “Tectonic”, is dedicated to the evolution of Earth, from a newborn planet to a stronghold of civilisations and technologies. Perpetual metamorphoses of the nature’s structure, fluidity and interaction of its elements, as the algorithm of survival and development – this concept has incarnated in the multifunctional transformer garments.
The tectonic processes have been interpreted in the architectural cut of the designs: like the continents split and reunite, the construction of the apparel disintegrate into modules, which then reorganise into new forms, celebrating the infinite cycle of nature. The peculiar dynamics of lithospheric plates has inspired the methods, using which the clothes are modified: geometrical shifts, voluminous layering and textured gathers.
By changing their shapes and silhouettes promptly, the pieces adapt to different purposes and weather conditions, which cannot be overestimated in the modern reality’s overwhelming rhythm.
The rough textures of felt, denim, knit and wool appeal to the primordial relief of the planet and the ancient solids, which have made a crucial impact to the global industrialisation.
The zoomorphic configuration of the outfits pay honour to the phenomenon of the terrestrial life’s generation and development. Associated with fossil prehistoric organisms, the collection carries a message about fragility of the material existence, value of remembering the roots and importance of living in synergy with nature.