Andre Johnson: The Power Of A Creative Mind
By: Michael Suber
We had the pleasure in interviewing an extraordinary fashion photographer who explains his creativity and what makes him tick as a photographer. For all of you creatives out there who value inspiration and success, pay attention to what Andre Johnson has to say about creating new content.
1. First off, can you tell us about yourself and how you got started in photography?
My name is Andre’ L. Johnson and I’m a professional photographer from Savannah, Ga. Ive been an artist since I was four years old and a portrait artist for a number of years. I got into photography in college doing film photography and later transitioned digital photography.
2. How would you describe your work to someone who has never seen it?
My work is more fashion based ad I like telling stories with my work.
3. At what point did you realize that photography is what you wanted to do as a career?
When I was in college I loved taking pictures and then my friends wanted me to take pictures of them and pay me. From there I realized if I could do this as a side hustle I can make this my main career.
4. What are the biggest challenges of working in your area?
One of the hardest things I deal with is finding new models and new locations that will keep my photo shoots unique.
5. Your projects are a collaborative process. Tell us what is like to always be working with new stylists, models, and designers.
I love working with new people and seeing their creative process on set. No one makeup artist or model are ever the same.
6. What kind of impact do you hope to make in the fashion world in the next 10-15 years?
I hope to bring my own unique style to the fashion industry and not be a copycat or one of a million photographers doing the same thing.
7. Can you describe one of your favorite projects that you have worked on and why was it your Favorite?
One of my favorite shoots was shooting in Asheville, North Carolina in the mountains. The views of the mountains, valleys and skys were breathtaking and the images I took are some of the best Ive taken so far.
8. What does fashion mean to you?
Fashion to me means being bold, making your own statement in life, and expressing individuality on your own terms.
9. What projects are you working on now?
Im working on various projects with my Creative Director, Bruce Habersham. We are working on several fashion films and creative shoots for products and modeling agencies.
10.How much equipment do you typically bring to a photo-shoot?
I try to travel very light when I shoot. A typical shoot I will have my camera, three lenses, and a off camera strobe light to fill in shadows when needed.
11.If you could shoot an editorial anywhere in the world, where would you go? Why is that?
Unfortunately there's too many places I want to shoot. But to name a few would be Paris, Italy, or in the mountains of Canada because of the scenery.
12.What are the biggest challenges facing you now?
The biggest challenges I face is getting my work and my name out there so celebrities and bigger name clients can see my work.
13.Tell me about the shoot that you created for us. What was your vision when you created it?
The title of the shoot is called Tribal Fire which was envisioned by my Creative Director, Bruce Habersham. He said “The vision for this editorial is to depict the ancient tribal princesses as powerful, fierce and beautiful. They are shown in the context of fire which symbolizes their inner-passion to compete, endure and survive.
14.What photographers from the past or present have influenced you the most?
Annie Leibovitz who is a famous portrait photographer and Linda Jensen who is an accomplished film photographer in Savannah, ga influenced me heavy when I first started photography. Katherine Arntzen is also a well known Savannah photographer who taught me almost everything I know about digital photography and continues to help me grow.
15.What makes a great fashion photograph?
What makes a “great” photograph depends on the photographer. If you take a photo and you love it then it doesn't matter who likes it.
16.Of all the images you’ve made so far in your career, which is your favorite and why?
That has to be my newest project “Quest Mountain”. My Creative Director, Bruce Habersham and I shot in the mountains of Asheville, NC and we captured some amazing shots we couldn't get where we live.
17.Who excites you the most (Celebrity) & why?
The person who excites me the most is not a photographer but a director. Ryan Coogler is an African American director who has worked on films such as Creed and The Black Panther which visually are striking and beautiful to me.
18.If you had to pass on a suggestion for someone starting out in photography, what would you tell them?
Be yourself, do not be a clone, and shoot what excites you.
19.How is your style of photography different from others different from any other photographers?
My style is different by it just being shot by me through my eyes. If you gave two people the same camera and tell them to shoot the same model in the same location their photos are going to look different no matter what.
20.What’s the most important thing you want potential clients to know about you?
That Im very fun to work with and easy going.
21.What are your world-dominating goal.
My most important goal is to never let photography just be a “job”. If im not having fun the Im not doing it right. Also a goal of mine is to photograph celebrities in unique and stylish ways for magazines.