Posts in Fashion Marketing
Why Rebecca Minkoff Is A True Digital Innovator

Rebecca Minkoff is best known for her casual, luxury handbags and downtown New York vibe. An industry leader and CFDA breakthrough designer, she has evolved beyond apparel design and is one of the few fashion designers who has truly embraced digital. Minkoff has also advocated for women to be at the forefront of the ongoing ‘technology revolution’, which is just one of the reasons why we love her. Below are some examples of how she is killing it in the digital fashion world.

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Top 3 influential women of color in the fashion industry

Women of color in the fashion industry are taking a stand when it comes to gender diversity and so are we. Brands are increasingly enlisting influencers to help promote their wares on social media in a bid to appeal to new audiences and reach much higher numbers than would be possible through their own accounts. For fashion, Instagram is the playground of choice.

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