Digital Advertising


About Digital advertising in America:

digital advertising spends were about 12 per cent of the total advertisement spends in India. Favorite of e commethey lead digital ad spends followed by telecom and BFSI. 40% of BFSI overall spends were on digital, followed by e-commerce, telecom, and travel.

Like worldwide, search was 30 per cent of the overall ad spends followed by display ads at 23 per cent, and social media at 18 per cent. Search continued to lead in 2015 with spends close to INR 1,488 crore. Social media spends were close to INR 940 crore. Spends on video ads, such as YouTube, also showed huge gains in 2015 and accounted for 17 per cent of the overall ad spends in the digital space. With digital Promo push, increase in mobile penetration and increased adoption of mobile internet with products like fragrance, video advertisement is expected to gain further.




Advertising options in Digital media
Digital media provides a host of advertising options. Popular advertising options for digital media are:

  1. Banner digital ads
  2. Text digital ads
  3. Sound or audio based digital ads
  4. Video digital ads


Costing for Digital advertising Digital advertising has various pricing models. Few popular pricing models for Digital advertising are: This is also applicable for mobile advertising.

CPM - CPM stands for Cost per Thousand. The advertiser pays a fixed fee for every thousand times their ad is shown to the visitor

CPC – Cost per click is a performance based pricing model, advertiser pays only when someone clicks on the ad

CPA – Cost per acquisition is provided as an option to large size advertisers. The advertiser is charged only when the user completes the action. The action can be app download, filling up a form, registering on the site or similar such actions.

CPL – This stands for cost per lead and advertiser pays only when a lead is generated with valid contact details

Fixed Fee – Popular among impact medium, an advertiser pays for being present there for a specific period. An example can be advertising on the home page. The advertiser pays for this model of digital pricing.

Frequently Asked questions (FAQ) about Digital advertising


I want to place a digital ad. What are the different types of digital ads that i can place?

There are many options that you have, to name a few:

Banner ads, Display Ads, In-mail Advertising, Rich Media Ads, In-Page Ads, Roadblocks, Floating Ads, Home Page Takeover, Video Ads

You can get a complete list of digital media options at the Digital Media Planning tool.
What is the difference between internet advertising, digital advertising and online advertising?Online advertising is mainly referred to banner advertising on its different forms (media, affiliation, advertorial content, etc) done on web pages.

Internet advertising includes the prior and also could include also SEM, mobile, ads embedded in gaming environments, social ads, and video streaming ads.

Digital advertising includes the prior and also could include advertising that is not being done by computers (or tablets or mobile phones), such as digital out of home, or connected TV

Some ads on the website have an option of closing the ad. How are these ads different from the ads which don’t?

There are many options that you have, to name a few:

Type: Monthly
Top Banner: $350.00
Side Banner: $240.00
Blog Post: Tailored

Contact Promo Magazine at info@promomagazinenyc.com to reserve your space.