Lookbook Design


What is a fashion lookbook?

A lookbook is a digital or printed document which features your collection. It can have a mix of editorial style images (these are styled like magazine shoots, i.e. editorials) and also your e-commerce style product images, which show off each product in its entirety.

There are 2 types of lookbooks – consumer lookbooks for the general public and wholesale lookbooks for buyers, agents and distributors.

The only difference is that wholesale lookbooks list product information that helps the buyer understand your product and pricing structure.

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The Creation

We have created a new platform just for all creatives who are in need of a lookbook design service. 

What we offer:

  • Full custom design & layout
  • 40 pages (Any additional pages is $2.00 each)
  • 2 Professional designers to take care of the look of your lookbook
  • A video call to go over all design aspects
  • You have the option to have it in either soft cover or hard cover
  • 2 Printed copies will be sent to you after completion
  • A digital copy will also be sent to you as well
  • Custom online web portfolio for your clients

How much does a lookbook cost?

Package One-$1,200.00

  • 2 Soft cover print Lookbook (40 pages any additional pages os $2.00 each)
  • One graphic designer
  • A video call to go over all design aspects
  • A digital copy will also be sent to you as well

This option is a 2 week production

Package Two-$2,200

  • Full custom design & layout
  • 40 pages (Any additional pages is $2.00 each)
  • 2 Professional designers to take care of the look of your lookbook
  • A video call to go over all design aspects
  • You have the option to have it in either soft cover or hard cover
  • 5 Printed copies will be sent to you after completion
  • A digital copy will also be sent to you as well
  • Custom online web portfolio for your clients

This option is a 3 week production

 

The purpose of a fashion lookbook

The lookbook serves as a communication and sales piece for your collection. Each collection has its own lookbook. These help buyers decide if they want to pick you up.

Fashion agents, distributors and buyers need a wholesale version of your lookbook, so they can understand your vision for the collection.

When you approach a buyer, agent or distributor they will ask to see lookbooks for previous collections, as they need to see your commitment to quality and also your growth through collections.

Buyers have been known to not pick up a label or designer because of a shitty lookbook. Low production quality says you don’t have the funds to invest in your business, and that tells a buyer that you won’t be around for a while – which is a big risk for them. Buyers that we've interviewed for our online course have also said that a terrible lookbook can be a sign of poor back end processes which is another red flag for the buyer, and can result in them not buying this line.

Once you do place your line in a store, you may like to place a retail (customer centric) version of your lookbook in each store – this version is slightly different to the wholesale version (for details see next section).

 

Schedule an appointment

Email: submission at promomagazinenyc.com