Since the creation in 1989, G-Star’s philosophy has always been, ‘Just the Product.’ This single-minded approach has led to many denim ‘firsts’: the introduction of ‘luxury denim for the streets,’ by fusing high-level craftsmanship with street level edge to create a new denim sector; the positioning of raw, untreated denim as a wearable and desirable material; and the evolution of our distinctive denim silhouette, through the adoption of architectural and 3-D thinking into denim construction.
They have also promoted the inherent beauty of denim by creating washes and treatments that bring their unique characteristics and qualities. Today’s sophisticated washings palette represents a full life-story, from raw, unwashed denim through deep indigo dyed to extreme bleached, with treatments adding multiple gradations of wear to create distinctive, textured garments with soul.
The mission of Promo is a simple one: In the overcrowded, unedited online space, who can you trust to curate the conversation surrounding fashion and culture around the globe? Positioning ourselves as the ultimate authority & resource, the aim of Promo is threefold. One, to produce the strongest editorial coverage from the point-of-view of our internationally recognized editors, photographers and bloggers; Two, to engage Promo readers in fashion’s most exclusive and educated online community, and lastly to provide vast outlets and opportunities for advertisers and consumers.
As a boutique high fashion publication we release monthly issues across the globe & on our online platform for our readers.
Each issue features two covers that highlight the most exceptional editorials from the season.
Each issue is printed in a standard 8.25" x 10.75" to give you the full feel of each phenomenal editorial presented in our magazine.
Printed on premium satan gloss is an archival quality paper to allow decades of high vivid image quality.
Perfect binding allows you to view each full spread image without any distortion within the image presented.
We do have minimum advertising to help boost fashion brands & to help inspire other creatives to use the products that we advertise in our magazine and website.